BRAND BUILDING 

Uncover the core values and target market of your business through thorough research. Identify market trends, competitors, and customer preferences to inform the branding strategy. We will meet for a virtual Q&A Consultation to begin our creative brainstorming. Together, we will discuss:

• Where you are at & where you are going

• Discuss your vision, mission, values, target audience, key differentiators, competitor analysis, and goals

• Talk about your design likes and dislikes

• Define keywords to describe your style

• Create an inspiration board of your style and design trends you like; adding images of your vision for color, graphic styles, and images

We create a captivating and cohesive visual identity that includes logo design, color palette selection, typography, and graphic elements. We will showcase:

• Design Brief

• Thought process and creation

• Color explanation 

• Iconography and patterns 

• Strong branded mock-ups. You will have the option to create mock-ups for print materials, products, or digital marketing

​

Develop a tailored brand strategy aligned with your business objectives. Define brand positioning, mission statement, and personality. Craft key messaging and communication guidelines for consistency. We will begin with:

• Creating a design brief 

• Font research 

• Color research

• Iconography and patterns 

• Image research

​

We give you a couple of days to reflect on our final design and make notes of any edits to the brand guidelines, colors, imagery, or any other details.​

• We work closely with you to finesse any design edits, for larger edits hourly rates may apply

• Turnaround times may vary depending on the client's edits
   

After we have gotten the final approval from the client we will provide all the necessary files you need to begin applying your brand on print or digital projects. You will receive:

• Brand Guidelines; how the use fonts, colors, logos, and imagery

• Original Ai. Illustrator files and PDF

• Font files 

• Image files